The more people learn about the damaging effects of our behavior on the environment, the more environmentalists seek to hold to society accountable. Even individuals with a limited understanding of how our daily activities impact the world we live in are beginning to take a more proactive role in making the changes necessary to sustain our planet.
Survey data revealed that many citizens are willing to make personal sacrifices in order to help the environment. One survey even indicated that four out of five individuals were willing to purchase less in order to preserve natural resources. In addition to a willingness to personally sacrifice, many people have displayed an interest in becoming part of environmental-awareness campaigns.
As we transition to a more socially- and environmentally-conscious society, many consumers have begun to the scrutinize their daily habits and make changes. Environmental campaigns aim to raise awareness among ordinary people and encourage more ecologically-responsible behavior.
These changes can include purchasing in an environmentally and conscious manner, properly disposing of items, and becoming involved in organized efforts to educate everyone on environmental topics.
Citizens Are Becoming More Involved
According to a 2015 Cone Communications/Ebiquity Global CSR study, most consumers feel personally responsible for tackling environmental issues. However, they also feel that corporations should work with citizens in order to address these problems. In fact, nine out of 10 consumers expect these companies to work just as hard as consumers in addressing problems that affect our environment.
The main goal of environmental awareness is to understand exactly how what we do as humans has a direct effect on the increasingly fragile state of the environment. By engaging in environmental awareness programs, citizens can help spread the word about environmentalism and make the world a better place for future generations.
Spreading the Word Through Social Media
Social media has become one of the easiest ways to exchange information. Environmental campaigns have worked to seize this opportunity. Research on environmentalism as it relates to social media concludes that many consumers believe social media is an effective tool for spreading the word on environmental issues.
In addition, data show that over 60 percent of consumers use social media as a way to communicate with companies regarding environmental issues. The same consumers often share positive environmental stories with others. About 25 percent of social media users use these platforms in order to raise awareness concerning negative environmental information as well.
A study conducted by the Pew Research Center found that about 63 percent of Twitter and Facebook users rely on these platforms as one of their main sources of news and events. To properly convey the message, environmental awareness organizations need to understand their audience and how to best reach them.
Social media can reach millions of people, so the challenge becomes how to stand out among the crowd. Once citizens are compelled to like or share information, it may go “viral,” spreading the word to people worldwide.
Some argue that while social media is effective for sharing stories and raising awareness, this is not true activism. There is no real way to know how many people actually change their behavior or become more involved in educating their community on environmental issues. Regardless, if social media can start a dialogue about the environment, it’s a step in the right direction.
Starting Your Own Campaign
Of course, being a part of an established environmental-awareness campaign is a great way to motivate yourself and others to care more about the planet. However, some citizens may find they are motivated to take it a step further by starting their own campaign. Doing so doesn’t have to be difficult, but a few key steps are involved if you want your campaign to be effective.
Start by focusing on a single environmental issue such as plastic recycling, climate change, or deforestation. You will be better able to engage citizens to support causes that they are at least somewhat familiar with.
Additionally, you can look to other organizations with similar causes and identify best practices. Once you have decided on what facet of environmentalism you would like to focus on, you can then begin to grow your following. Leading by example is equally important. Those who are looking to you for information will often mirror your enthusiasm and dedication to environmental causes.
Whether you choose to use your voice by participating in local events, by changing your daily habits, or even by sharing environmental information on social media, the overarching point is that it’s good to get and stay involved. Environmental campaigns seek to spread the word that the earth’s resources are not infinite and must be preserved if we would like to continue to live on the planet. These campaigns offer meaningful solutions to some of our biggest environmental problems.